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Demand Generation Lead, Health Plans (Hybrid or Remote)

Tomorrow Health

Tomorrow Health

Sales & Business Development
United States · Remote
Posted on Tuesday, May 21, 2024


Tomorrow Health enables exceptional healthcare for patients and their families in the place they want to be most — home. At Tomorrow Heath, we build technology that rewires the way home-based care is ordered, delivered, and paid for. Tomorrow Health connects patients, providers, health plans, and home-based care suppliers, to ensure patients receive the correct and timely care they need to remain healthy at home.

We believe in putting patients first, that many perspectives are stronger than one, and in treating those we serve just as we would our own family members. We hope you’ll join us if you’re passionate about improving healthcare delivery, leveraging technology to help people, and working in a collaborative, diverse environment.


Tomorrow Health’s Marketing Team is responsible for telling the story of the impact we drive to patients, providers, suppliers, and health plans. The Demand Generation Lead will be accountable for driving a consistent, repeatable top-of-funnel demand generation and nurture strategy for health plan customers. This role will report directly to the VP of Marketing, with close collaboration with the Chief Growth Officer and Payor Sales team.


As Tomorrow Health’s first in-house Demand Generation hire, you will help us reach and exceed our contracted ARR. You are a marketing generalist who has experience organizing events (both hosted, digital, and external sponsorships), creating an account-based marketing program, and activating nurture channels. In this role you will work with our Payor Sales and Marketing teams to shape our messaging and outreach strategies to drive highly qualified leads and nurture them through the sales pipeline. Reporting to the VP of Marketing, you will own demand generation across a variety of channels, working closely with Sales, Customer Success, Go-to-Market Operations, and Marketing teams, including contractors.

You should be a self-starter who is organized, creative, and able to quickly ramp up to help us meet and exceed our goals. Detail orientation, organization, and a knack for creativity are key for this role. We want someone who loves trying out new ideas, and knows when to “fail fast”. You should be highly organized and openly communicative. You should enjoy the challenge of getting cross-functional alignment early and often, ensuring the whole team understands the “why” behind the efforts being made.

This person will be a hands-on storyteller, with a focus on high-impact marketing campaigns accountable to revenue targets. This person is disciplined with lead generation pipeline activity, is action-oriented, and is highly collaborative to secure qualified leads and nurture them through the funnel. We are looking for a creative thinker, a strong writer, and a strong partner for our health plan sales team. You’ll be successful if you’re a team player that is motivated by delivering results.


  • You've lead targeted marketing campaigns to health plans/payors, using account-based marketing strategies
  • You are an expert in multichannel marketing, including but not limited to webinars, white papers, events, etc
  • You've collaborated with internal and external partners to host webinars, organize leadership counsels, attend conferences, etc
  • You thrive in a fast-paced growth-stage startup environment, and are an outside-the-box thinking problem solver


  • Campaign Management: Plan and execute multi-channel marketing campaigns, including email, social media, webinars, podcasts, events, and digital advertising
  • Lead Generation: Develop and manage lead generation initiatives to nurture and qualify leads for the sales team
  • Content Generation: Collaborate with internal teams and contractors to create compelling sales enablement materials that resonate with target audiences and help accelerate the sale
  • Enterprise Marketing: Oversee ABM strategy, and demand gen programs that drive pipeline, revenue, and engagement within key segments
  • Data Analysis: Analyze campaign performance and market trends to optimize strategies and channels and regularly report on ROI. Package best practices so they can be shared and applied across future campaigns.
  • Budget Management: Manage and allocate budget effectively to maximize campaign performance and ROI
  • Innovation: Stay updated with the latest marketing technologies and trends to innovate and improve demand-generation tactics


  • 3-5+ years of proven experience in lead generation, demand generation, digital marketing, and Account-Based Marketing (ABM), targeting payor or health plan partners
  • Strong understanding of healthcare B2B marketing, lead generation, and sales processes
  • Experience in health plan or payor go-to-market motions is strongly preferred
  • Experience in managing sponsored campaigns and interacting with channel or industry partners on demand generation programs
  • Working knowledge in marketing automation and CRM reporting tools
  • Proficiency with CRMs like Hubspot, Salesforce, and marketing automation tools like Zapier
  • Excellent analytical skills and experience with data-driven decision-making
  • Exceptional writing and external collaboration skills
  • Data-driven, continually using insights to inform and optimize campaigns
  • Ability to plan, organize, prioritize and execute multiple activities/projects simultaneously
  • Comfort with being the first hire for a lead generation role at Tomorrow Health


  • 100% employer-paid medical, dental and vision benefits
  • HSA and FSA (Dependent Care and Commuter)
  • Fully covered membership in One Medical for on-demand primary care, and Teladoc for 24/7 virtual care
  • 12 weeks of paid parental leave for all caregivers
  • Free mental health support with BetterUp through CONCERN EAP
  • Short-term, and long-term disability plan availability
  • Company-sponsored Life and AD&D insurance
  • Educational reimbursement
  • Monthly wellness stipend
  • Commuter Benefits
  • Competitive salary and meaningful equity
  • Access to Vanguard 401k plan
  • Unlimited vacation and 11 corporate holidays
  • Thoughtfully curated monthly hosted events including social events, learning sessions, and wellness sessions
  • Personal and professional anniversary gifts
  • Investor network support

Salary range for this position: $110,000 to $130,000/yr, depending on experience and qualifications, plus equity

Learn more about our core values and working with us on our careers page!

Tomorrow Health is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.