About the Role: In this role, you will play a pivotal part in developing and executing the Product Marketing and GTM strategy for our brand. You will manage cross-functional GTM processes, product positioning, and optimize performance at each stage of the product lifecycle. You’ll work closely with the product, creative, and marketing leads to ensure our product offerings meet market needs, are launched successfully, and are positioned for continued growth.What You’ll Do:- Lead the development and execution of comprehensive go-to-market plans for new product launches and partner with marketing leads to drive a comprehensive product launch strategy.- Define key milestones, timelines, and KPIs to ensure smooth and successful product launches across channels.- Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate products in the market.- Conduct competitive analysis, customer research, and market trend analysis to inform product strategy and development.