About the Role:We are looking for a Performance Creative Strategist who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter.Reporting directly to our Performance Marketing Lead, you will be the architect of our creative testing roadmap. Your job is not to "make things look pretty." Your job is to analyze why an ad is working (or failing), hypothesize new angles, and write the detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok.What You Will Do:- Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers.- Support the creation of high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds.- Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.- Innovate on testing methodologies. You won't just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs.