About the Role: In this role, you will play a pivotal part in developing and executing the Product Marketing and GTM strategy for our brand. You will manage cross-functional GTM processes, product positioning, and optimize performance at each stage of the product lifecycle. You’ll work closely with product, creative, and marketing leads to ensure product offerings meet market needs, are launched successfully, and are positioned for continued growth. What You’ll Do- Lead the development and execution of comprehensive go-to-market plans for new product launches; partner with marketing leads to drive product launch strategy.- Define key milestones, timelines, and KPIs to ensure smooth and successful product launches across channels.- Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate products.- Conduct competitive analysis, customer research, and market trend analysis to inform product strategy and development.- Collaborate with creative and marketing leads to create compelling marketing materials and product storytelling.- Work closely with growth, creative, and product operations to maximize product visibility and optimize the consumer journey across touchpoints.- Leverage customer insights and feedback to refine product development, messaging, and marketing strategies.- Develop and manage post-launch product performance reviews and identify opportunities for enhancements. Who You Are- 7+ years of Product Marketing and/or GTM Operations experience in DTC or CPG.- Proven experience leading cross-functional teams and managing complex projects from ideation to execution.- Track record of launching products and campaigns in fast-paced, consumer-driven environments.- Strong ability to leverage data, consumer insights, and market trends for positioning and strategy.- Exceptional communication skills; familiarity with marketing automation, analytics, and project management software. Location & Benefits: Location: Boston, New York City, San Diego or Austin (Hybrid: 3 days/week in office)Why Join Beam? Fast-growing, high-impact team where everyone has a voice; autonomy, ownership, flexibility, constructive feedback, and growth opportunities. We offer: Fully covered medical benefits; Unlimited PTO; 401k with up to 4% match; Charity donation matching; Wellness stipend; Professional & personal development investment.