About the Role: We are looking for a Performance Creative Strategist who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter. Reporting directly to our VP of Brand & Creative, you will architect our creative testing roadmap. Your job is not to make things look pretty, but to analyze why an ad is working (or failing), hypothesize new angles, and write detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok.What You Will Do:- Translate data and marketing goals into clear, actionable Creative Briefs for video editors and graphic designers.- Support creation of high-performing scripts, hooks, and headlines; differentiate between brand story and direct-response hooks.- Partner with the Paid Social Lead to define the weekly Creative Testing Agenda.- Innovate on testing methodologies, designing tests for specific variables (Visual Hooks, Value Props, Text Overlays, CTAs).- Identify Creative Fatigue before it happens and prepare the next iterations.- Lead the weekly Creative Review meeting; present metrics (Thumb-Stop Ratio, Hold Rate, CTR, Conversion Rate).- Turn insights into action (e.g., write briefs to fix CTAs).- Build and maintain a Swipe File of competitor ads and trending formats on TikTok and Meta.Who You Are:- 2–4 years in creative strategy, copywriting, or performance marketing within DTC Ecommerce or an Agency.- Comfortable analyzing spreadsheets and writing storyboards.- Understands selling psychology and frameworks like AIDA and PAS.- Knows differences between Reel, Story, and Feed post; understands safe zones and native platform aesthetics.- Able to manage high volumes of creative requests and keep fast feedback loops.Bonus:- Basic video editing skills (CapCut, Canva, Premiere) for quick edits/mockups.- Experience using AI tools (ChatGPT, Gemini) to speed ideation and storyboarding.Location & Benefits: Boston, MA or New York, NY (Hybrid: 3 days/week in office)We offer: Fully covered medical benefits + dependent contributions; Unlimited PTO; 401k with up to 4% match; “Work from Anywhere” bank; Wellness stipend for health & fitness; Commuter benefits.