About Beam: Beam is one of the fastest-growing wellness brands in the U.S.. With a portfolio of innovative, best-selling products and a relentless focus on performance marketing, we’ve built a brand loved by millions. Now, we’re ready to take our TikTok presence to the next level—and we’re hiring a Senior Manager of TikTok Shop to lead this charge.The Role: This is a high-impact, strategic opportunity for a growth-obsessed operator to build Beam’s TikTok Shop ecosystem from the ground up. Reporting directly to the Head of TikTok, you will execute the end-to-end strategy for TikTok Shop, integrated campaigns, and our creator partnership program.What You’ll Do:- Build & Lead the Strategy: Work directly with TikTok leader to define the roadmap for TikTok Shop growth, identifying the necessary resources, tools, and partnerships to scale.- Drive TikTok Ads & Campaigns: Lead the execution of "Drive TikTok Ads" and integrated shop campaigns, focusing on maximizing GMV through GMV Max and high-performing web ads.- Scale the TikTok Shop Affiliate Program: Direct and oversee our TikTok Shop affiliate strategy.- Define Roles & Responsibilities: Collaborate with the existing influencer team to ensure clear R&R; own all Shop-specific content and affiliate relationships.- Analyze & Optimize: Create frameworks to track ROI, optimize spend across GMV Max and affiliate initiatives, and provide data-driven insights to leadership.Who You Are:- 5+ years of experience in performance marketing or social commerce, with deep specialization in TikTok Shop and TikTok ads.- Experience managing and holding agencies accountable for high-volume affiliate and performance programs.- Proficiency in TikTok Ads Manager (GMV Max), TikTok ads, and TikTok Shop Seller Center.- Strategic "builder" mindset; comfortable working with executive leadership to architect a new business unit.- Location: Based in Austin, TX, NYC, or Boston (Hybrid: 3 days/week in office).Why Beam: We create delicious, functional products that actually work—loved by professional athletes, celebrities, and over 1M+ customers. Joining now means stepping into a business with incredible momentum and helping make paid digital a major driver of growth.Location & Benefits: Boston, MA, Austin, Texas, San Diego, California or New York, NY (Hybrid: 3 days/week in office)We offer: Fully covered medical benefits + dependent contributions; Unlimited PTO; 401k with up to 4% match; “Work from Anywhere” bank; Wellness stipend for health & fitness; Commuter benefits.