Director of TikTok Shop Marketing (ultimate title dependent upon candidate experience)Location: NYC or Boston (Hybrid: 2–3 days/week in-office)Beam is one of the fastest-growing wellness brands in the U.S.—and TikTok Shop is becoming one of our biggest growth bets. We’re hiring a Director of TikTok Shop Marketing to lead, own, and scale this program profitably.This isn’t a traditional media role—this is about building and running a business unit within Beam. You’ll have full P&L responsibility for TikTok Shop, managing spend, revenue, and profitability, while scaling one of the most dynamic new sales channels in commerce.This role reports directly to our Chief Growth Officer and will give you the chance to combine entrepreneurship, performance marketing, and channel ownership in a way that’s rare in the market.What You’ll Do:- Own the TikTok Shop P&L: manage revenue, margin, and spend with an eye on profitability every single day.- Develop and scale the TikTok Shop growth strategy: set goals, forecast results, and build the playbook for scaling Beam on the platform.- Source, recruit, and activate top creators and affiliates: partner with influencers to drive high-volume, high-ROI campaigns.- Run paid amplification: oversee spark ads, creator amplification, and other TikTok ad formats to maximize profitable sales.- Optimize constantly: analyze what’s working (creatives, offers, creators, ads) and reinvest quickly into profitable levers.- Build reporting dashboards: track GMV, ROAS, CAC, and profit by creator, campaign, and cohort.- Act as the in-house TikTok Shop expert: stay on top of platform updates, marketplace trends, and competitor activity.TikTok Shop Live Strategy:- Design and lead our TikTok Live roadmap: from identifying the right hosts and creators to structuring programming, promotions, and offers.- Experiment with live formats: test different show types, cadences, and content strategies to maximize engagement and conversion.- Own live performance KPIs: measure success by GMV per live, conversion rates, and profitability.- Scale Live as a growth driver: integrate live shopping into the broader TikTok Shop funnel to make it a repeatable, profitable channel.Team Leadership:- Build and lead a team: hire, train, and manage a team dedicated to TikTok Shop (creators, campaign managers, live specialists).- Develop playbooks for scale: systematize processes for creator onboarding, content testing, and campaign execution.- Foster cross-functional collaboration: work hand-in-hand with creative, ecommerce, influencer, and finance teams to accelerate results.Who You Are:- 5–6 years of experience in growth marketing, performance marketing, or marketplace commerce, ideally within DTC or social commerce.- Strong track record of scaling paid social (Meta/TikTok) with a clear focus on profitability.- Hands-on experience with TikTok Shop, TikTok Ads, or affiliate/influencer-driven commerce.- Commercially minded: you’ve managed budgets, negotiated deals, and understand how to run a P&L.- Analytical but scrappy: you know how to track the right metrics, but can also make quick decisions to keep growth moving.- Entrepreneurial operator: you can build and scale a channel with minimal playbook or oversight.- Team builder: proven ability to hire, mentor, and manage a small but mighty team.- Collaborative leader: comfortable working cross-functionally with creative, ecommerce, influencer, and finance teams.Why This Role is Exciting: At Beam, TikTok Shop isn’t a side project—it’s a core revenue stream with executive visibility. You’ll have autonomy, ownership, and the resources to scale fast—while keeping profitability front and center. This is a rare chance to build and run TikTok Shop like its own business inside Beam—including live shopping and your own team.We Offer:- Fully covered medical benefits- Unlimited PTO- 401k with up to 4% match- “Work from Anywhere” bank- Wellness stipend for health & fitness- Commuter benefits