Director of TikTok Shop Marketing (ultimate title dependent on experience). Lead, own, and scale TikTok Shop with full P&L responsibility; manage spend, revenue, and profitability; report to the Chief Growth Officer.What You’ll Do:- Own TikTok Shop P&L; set goals, forecast results, and build the playbook- Source/recruit/activate creators and affiliates; run paid amplification (spark ads, creator amplification, other TikTok formats)- Optimize constantly; build dashboards to track GMV, ROAS, CAC, profit by creator/campaign/cohort- Act as in-house TikTok Shop expertTikTok Shop Live Strategy:- Design and lead live roadmap; experiment with formats; own live KPIs; scale Live as a growth driverTeam Leadership:- Build and lead a team; systematize processes; drive cross-functional collaborationWho You Are:- 5–6 years in growth/performance marketing or marketplace commerce (DTC/social commerce ideal)- Strong track record scaling paid social (Meta/TikTok) with profitability focus- Hands-on with TikTok Shop/Ads or affiliate/influencer commerce; commercially minded- Analytical and scrappy; entrepreneurial operator; team builder and collaborative leaderWhy This Role is Exciting: TikTok Shop is a core revenue stream with executive visibility and autonomy to scale fast.We Offer: Fully covered medical benefits, unlimited PTO, 401k up to 4% match, Work from Anywhere bank, wellness stipend, commuter benefits.