Location: NYC or BostonReports to: Marketing LeadershipBeam is one of the fastest-growing wellness brands in the U.S.—and we’re just getting started. With a portfolio of innovative, best-selling products and a relentless focus on performance marketing, we’ve built a brand that’s loved by millions. Now, we’re ready to take our TikTok presence to the next level—and we’re hiring our first dedicated Senior Manager of Influencer Marketing (TikTok) to make it happen.This is an exciting opportunity for a growth-obsessed, creative operator to build Beam’s TikTok influencer program from the ground up. You’ll own our TikTok VIP program, source and scale relationships with influencers across the platform, and be the driving force behind one of our most important new growth channels.What You’ll Do:- Manage TikTok influencer growth: Scale the strategy to scale Beam’s TikTok influencer program, from sourcing and outreach to campaign optimization.- Own the TikTok VIP program: Manage Beam’s exclusive influencer community, developing incentives, partnerships, and activations that drive loyalty and performance.- Source and scale partnerships: Identify and negotiate with top-tier, mid-tier, and emerging TikTok creators who can drive profitable customer acquisition.- Drive measurable results: Create frameworks to track ROI, optimize influencer spend, and maximize GMV from TikTok partnerships.- Experiment and innovate: Test new influencer formats, content styles, and partnership models to stay ahead of TikTok trends.- Be the first mover: As Beam’s first hire focused exclusively on TikTok influencers, lay the foundation for a scalable program that can grow into a team.What We’re Looking For:- 5+ years of experience in influencer marketing, with at least 2+ years focused specifically on TikTok.- Proven track record of scaling TikTok influencer programs, including driving measurable revenue and customer acquisition.- Deep network of TikTok creators and agencies, with strong negotiation and relationship-building skills.- Highly analytical and data-driven—you measure success in ROI, conversions, and revenue, not just views or likes.- Creative and trend-savvy—able to spot emerging TikTok content styles before they go mainstream.- Entrepreneurial and scrappy—excited by the opportunity to build a high-impact program from zero to scale.- Based in NYC or Boston and eager to work in a fast-paced, startup environment.Why Join Beam: At Beam, you’ll be part of a team that’s scaled one of the fastest-growing consumer wellness brands in the country. This role isn’t about playing it safe—it’s about building something special from the ground up. You’ll have the resources, freedom, and support to create a TikTok influencer engine that drives massive growth, while working alongside a team that’s passionate about innovation, performance, and doing things differently.