About the Role: In this role, you’ll own the strategy, execution, and performance of our email and SMS marketing campaigns, with a focus on converting new leads and reactivating lapsed customers. You’ll be deeply hands-on in Klaviyo and Attentive, leveraging segmentation, personalization, and experimentation to drive results. Reporting to our VP of Lifecycle & Subscriber Growth, you’ll flex both strategic and creative muscles—contributing to copy, concepts, and design for campaigns.What You’ll Do:- Plan, build, and optimize promotional email & SMS campaigns using Klaviyo and Attentive.- Develop segmentation strategies and A/B tests to maximize engagement & conversion.- Own campaign reporting and performance analysis, turning insights into action.- Collaborate cross-functionally with creative, growth, and product teams to align messaging and timing.- Concept and write email/SMS copy with an understanding of voice, tone, and brand positioning.- Design lightweight email graphics or templates in Figma and troubleshoot basic HTML/CSS for email formatting; monitor deliverability, list health, compliance, and performance metrics.Who You Are:- 3–5 years of experience in email and retention marketing, with hands-on experience in Klaviyo and Attentive (or comparable tools).- Strong grasp of HTML/CSS for email development and troubleshooting.- Basic-to-intermediate proficiency in Figma for light design and layout creation.- Analytical mindset; strong project management and communication skills.- Experience working at a DTC brand (especially on Shopify). Experience with Klaviyo, Attentive, reCharge (or similar tools) is a plus.Location & Benefits: Boston, MA or New York, NY (Hybrid: 3 days/week in office)We offer: Fully covered medical benefits; Unlimited PTO; 401k with up to 4% match; “Work from Anywhere” bank; Wellness stipend for health & fitness; Commuter benefits.