Industry Marketing Manager
Planet
Welcome to Planet. We believe in using space to help life on Earth.
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet's data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
About the Role:
Planet is looking for a strategic Industry Marketing Manager to help grow our civil government business in EMEA and APJ. You will be part of the dynamic Regional, Industry and Customer Marketing team.
The Industry Marketing Manager supports cross-functional initiatives aimed at driving the adoption of Planet's data and analytics products within the civil government sector. Responsibilities include developing go-to-market strategies for priority use cases, defining positioning and messaging, supporting regional and account based marketing campaigns, hosting customer-facing webinars and enabling our sales team.
On a day-to-day basis, you will provide guidance to several key marketing functions to ensure we clearly communicate the value of our data through multiple content formats and channels. You will also work closely with members of the commercial organization to understand customer challenges, determine effective engagement strategies and arm sales with the right messaging, content, and competitive insights to accelerate adoption.
To be successful in this role, you will bring a clear perspective on how to bring enterprise software products to an evolving market, with a detailed understanding of how to develop buyer and user personas and the stages of their buying journey. An attention to detail and an eye for high quality are critical to your success, along with an ability to articulate our products’ differentiated value in ways that resonate with our audiences in civil government. This role is expected to routinely present internally and externally at events, and webinars, and should be adept at public speaking and evangelizing Planet’s mission and products.
Impact You’ll Own:
- Deeply understand the geospatial data and analytics market, where Planet fits; identify opportunities for market expansion and assess gaps
- Support Planet’s go-to-market initiatives (product launches, solution development, partnerships) and drive execution of deliverables across sales, product, marketing, legal, and operations teams
- Partner with sales to strategize on account specific programs and content to support pipeline growth and expansion
- Produce and maintain a portfolio of industry specific marketing and sales enablement tools (presentations, data sheets, use cases, demos, battlecards, etc)
- Develop buyer personas and industry value propositions that differentiate Planet offerings in the market
- Work with Partner Sales and Marketing to identify and assess which partners can complement existing offerings and develop joint marketing plans
- Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach
- Support marketing campaigns with messaging and content that drive sales pipeline
- Partner closely with the Marketing Teams (growth, regional, customer, product, creative, and communications) to execute industry-focused campaigns
What You Bring:
- Bachelor of Arts or Science Degree
- 6+ years of product, solutions or industry marketing, B2G experience a plus
- Proven track record positioning products and marketing B2B/enterprise products
- Excellent writing, communication, and presentation skills
- Creative and analytical thinking skills
- Experience partnering with product, sales, and executive stakeholders and communicating across leadership
- Organized, self-starter with ability to collaborate across departments
What Makes You Stand Out:
- Experience working with an international sales teams is an advantage
Benefits While Working at Planet:
- Generous time off including vacation, holidays and company global days off
- Comprehensive Leave Policies
- Remote friendly work environment
- Employee Wellness Program
- Home Office Reimbursement
- Monthly benefit to choose from a variety of providers (Urban Sports Club, Groceries, Clothes, Entertainment, Transportation...)*
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity Options*
- Volunteering Benefits
*Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy
Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging, dreaming big as we approach our ongoing work with diversity, equity and inclusion. If this job intrigues you, but you’re thinking you might not have all the qualifications, please... do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.
EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.
Accommodations:
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to accommodations@planet.com or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
Privacy Policy: By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Privacy Policy (European Applicants): By clicking "Apply Now" at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.