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Director of Marketing

Mixt

Mixt

Marketing & Communications
San Francisco, CA, USA
Posted on Monday, March 11, 2024

Job Details

MG Corporate - SAN FRANCISCO, CA
$130,000.00 - $180,000.00 Salary/year
Marketing

We are a growing restaurant group headquartered in downtown San Francisco that owns and operates MIXT — a pioneering, fast-casual restaurant concept currently located in the Bay Area, Los Angeles, Arizona, and Texas. Since 2006, we’ve been showing the world the way to salad. We believe in fresher ingredients combined in more thoughtful ways, the coexistence of flavor and health, casual meals that are crave-able and memorable, and food that connects the growers, makers, and enjoyers. We love our team and are united by our purpose to be a force for positive change in our world and our deep passion for good food. If you share these values and are looking for a company where you can: be innovative, be part of a fun and hardworking team, and be a shaper of the future of better eating, we are the right fit for you!

We are looking for a Director of Marketing and Brand who knows how to: build significant brand awareness, tell awesome stories, inspire amazing design, dig into performance analytics, test and learn about emerging marketing channels, lead team members, and strategize to create the long-term marketing vision for the brands. This position reports to the CEO.

Responsibilities:

  • Lead and direct all aspects of the company’s marketing and brand development

  • Develop and execute comprehensive marketing plans for MIXT, Split, catering programs, and new lines of business (we are very entrepreneurial and always creating)

  • Manage all marketing facets: digital channels, digital advertising, email, social media, messaging and story development, copywriting, website design, public relations, in-store experience, partnerships and collaborations, guest loyalty, and other areas to be determined by you

  • Lead all aspects of new restaurant marketing: in-store, opening buzz and awareness creation, long-term field marketing programs specific to the location, and activities to drive sales to the restaurants as needed

  • Critically analyze and report on the impact of each marketing channel

  • Lead design and development of digital and physical marketing materials and collateral

  • Build a high-functioning marketing team: recruit, onboard, and manage all marketing team members (team to grow as needed)

  • Thoroughly understand our customers and what resonates with him/her/them and share any learnings or perspectives with the team

  • Seek and explore opportunities to attract more customers and grow our brands

  • Embrace the entrepreneurial culture internally with team members and externally with vendors and partners; take risks and learn

  • Champion consistent application of our vision, values, culture, and operating principles

  • Consistently achieve/exceed both short and long-term company financial objectives by responsibly growing restaurant sales through awareness and increased guest visits

  • Provide leadership to direct reports with a hands-on approach, and ensure effective engagement to reinforce a culture of collaboration, trust, and open communication

  • Create an environment that provides direction and promotes continuous learning and development, with the ability to nurture and retain valued team members

  • Anticipate industry trends and continually evaluate the company’s strengths, weaknesses, opportunities, and threats to help improve overall company performance

  • Actively update the executive team and board of directors, manage an annual marketing budget, and help to set overall company strategy

Required Qualifications/Qualities:

  • BA/BS degree

  • 10+ years of experience in marketing for a consumer brand (ideally DTC healthy lifestyle or food)

  • Deep passion for food and healthy lifestyle

  • Ability to thrive in a fast-paced, rapidly changing, “get it done” environment

  • Highly organized and willing to learn, be curious, and open to new challenges

  • Ability to work at both strategic and tactical levels – a hands-on, team player

  • Data-driven decision maker who can perform analyses that deliver actionable insights

  • Outstanding attention to detail from start to finish

  • Ability to bring creative ideas to the table and strong design aesthetic

  • Good judgment, versatility, flexibility, and a strong work ethic

What to Expect:

  • Start-up vibe

  • Hustle

  • Constant evolution

  • Good people

  • Obsession

  • Risk. Pivot. Innovate. Grow.

  • Challenge and reward

Websites:

www.mixt.com

www.spliteats.com