About Incredible Health

Responsibilities
In this opportunity as the Director, Growth Marketing you will:

• Develop and execute a comprehensive B2B demand generation strategy to increase brand visibility and drive consistent pipeline within Incredible Health’s total addressable market (U.S. health systems and ambulatory surgery centers)
• Drive strategies across all aspects of the B2B marketing and sales funnel, achieving high quality engagement that converts into new pipeline and revenue
• Have a unique opportunity to shape and execute a Demand Generation strategy, driving both high-level vision and hands-on implementation in collaboration with internal and external teams
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
• Work hand-in-hand with Sales, Client Success, and Design to influence bold, resonating messaging and content in support of demand generation and product marketing.
• Establish and execute a multi-channel content strategy for an audience of healthcare leaders (Website, LinkedIn, email marketing, events)
• Produce high quality content and assets for sales, CS, and SDR teams
• Oversee Incredible Health’s event and trade show strategy
• Support quarterly PR campaigns to drive brand awareness
  
  

• Minimum of 5 years of experience in a revenue generating role, with at least 2 years experience in a Demand Generation marketing role. B2B Health Tech and startup experience preferred
• Excellent verbal and written communication skills. You’ll regularly write copy for marketing campaigns as well as communicate results across the org, from executives to sales reps
• Willing to roll up your sleeves. We’re still a startup, and will expect you to wear multiple hats to get the job done
• Mastery of modern digital marketing and sales technologies, including Salesforce CRM, Hubspot Marketing, and LinkedIn Campaign Manager
• Self-starter with a proactive, can-do attitude and a knack for solving problems
• Sharp analytical skills with the ability to make data-driven decisions
• Demonstrated record of success in developing high-impact go-to-market collateral
• Strong understanding of social media, digital advertising, email marketing, and ABM
• Ability to navigate through ambiguity. You know where we need to go, but recognize it won’t always be a straight path to get there
• Attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details
• Enthusiasm for working in a fast-paced, collaborative environment
• Experience working at in early stage SaaS environment (Series A-C) is a plus
• Experience marketing a SaaS solution to health systems is an even bigger plus

• We’re moving quickly so things never get stale.
• We get to make a difference in the lives of healthcare workers who are truly amazing people.
• We are a fully remote team!
• We are a very high-caliber team of medical doctors, nurses, software engineers, designers, sales leaders, account managers, and more.
• We pay a competitive salary, and we’ve got you covered when it comes to your health (medical, vision, dental) and future (401k).
• We offer unlimited paid time off plus sick, bereavement and holidays
• We welcome candidates with backgrounds that are commonly underrepresented in our industries.
• We deeply value culture, community, and camaraderie amongst our team - we strive to create a work environment that lets you have fun and celebrate (team events and trivia galore!).