As a Product Marketing Lead (PMM) for Gusto Embedded, your work will be foundational to positioning Gusto’s transition from an application company to an embedded fintech platform provider. You will ensure that our partnerships team understands the needs of software companies in different markets and that those partners understand the needs of their customers when it comes to payroll, benefits, and other in-app people features. This role is a good fit for a marketing generalist with experience and/or a particular interest in product marketing (PMM). Or a product marketer excited about a generalist perspective on the role. Your primary responsibilities will include: positioning new product offerings, adapting messaging for different market segments, and creating supporting content for our demand programs. Successful embedded payroll partners need to i) understand the strategic benefits of getting into the payroll business and ii) align cross-functional teams to market, sell, and support their small and medium business (SMB) end customers. You will spend the majority of your time creating internal and external content assets targeting our software company partners. However, you will repurpose your insights to help make those partners successful once they have built and launched their own payroll products.

The ideal candidate will have experience supporting an enterprise B2B demand gen and sales funnel, a passion for understanding different market niches, and enjoy the challenge of simplifying complex inputs to key benefits that sellers can work with repeatedly. Gusto Embedded is the newest major offering from Gusto and we operate like a startup—candidates who prefer a rapid pace of change (for both the product and competitive landscape) will feel at home.

Here’s what you’ll do day-to-day:

• Create & update messaging + positioning for different market segments
• Create internal content, trainings, and enable the go-to-market teams on key messages
• Create and maintain partner-facing collateral and sales assets
• Author blog posts, develop virtual events (ex. webinars), and help produce video assets
• Collaborate with Partnerships to customize collateral or assets to support individual, high-priority partner opportunities (including ABM tactics)
• Collaborate with Product teams to position and release new functionality
• Support user & buyer research initiatives
• Update and maintain buyer & user personas

Here’s what we're looking for:

• BA/BS degree or relevant experience; advanced degree and/or startup experience a plus
• 5+ years’ in marketing experience; ideal direct PMM work
• Past work in product marketing (ideal) and/or experience in marketing and/or product management; product marketing training/ certifications a plus
• Ability to synthesize clear communications (written and verbal) from complex inputs
• Strong work ethic
• Openness to feedback and coaching

Our cash compensation range for this role is $127,000 - $157,000 in Denver, and $154,000 - $190,000 in San Francisco & New York. Remote locations will vary based on our geographical pay approach. Final offer amounts are determined by multiple factors, including candidate location, experience and expertise, and may vary from the amounts listed above.