Director, Product Marketing
Corvus Insurance
This job is no longer accepting applications
See open jobs at Corvus Insurance.See open jobs similar to "Director, Product Marketing" Obvious Ventures Portfolio Companies.We’re united by a mission: to make the world a safer place. Corvus Insurance uses novel data and artificial intelligence/machine learning to achieve better insights into commercial insurance risk. Our software empowers brokers and policyholders to better predict and prevent complex claims through data-driven tools and Smart Commercial Insurance® policies. This allows us to reduce or eliminate the impact of adverse events, creating a safer world for everyone. Drawing inspiration from the intelligent, tool-building corvid family of birds, we are a team of high-flying collaborative builders. We’re excited to meet you. Spread your wings and soar with us.
Corvus is looking for a Director, Product Marketing to oversee and develop go-to-market strategies for the organization’s products. This role ensures the success of products within the portfolio by utilizing & complying with the organization’s go-to-market processes. This person will also be responsible for revenue targets and marketing budgets for the products.
Reporting to the Chief Marketing Officer, you’ll be working daily to develop strategies, messaging, and positioning to drive product engagement. We’re looking for someone who understands the cyber security industry but wants an opportunity to think outside the box and draw on marketing principles from other industries to improve the broker and policyholder experience. This role will start as an individual contributor, but ideally will be able to build out a product marketing team in the future.
Roles & Responsibilities:
Establish the go-to-market vision, strategy and model for the solution portfolio for which this role is responsible and communicate that vision and strategy across the organization
Develop deep understanding of the buying audience for the organization by conducting research and gathering insight about target personas, buyer needs, and the purchasing decision process for the organization’s products
Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the solution portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook
Oversee and provide input into the process for creating solution positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams
Develop the competitive positioning for the solution portfolio by using competitive analysis and input from product marketing and product management managers
Partner with product and sales leaders to plan routes to market and collaborate with sales enablement and/or sales operations to produce sales enablement plans for the solution portfolio
Oversee the solution portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders to apply a launch tier model and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns
Serve as market-facing subject matter expert (SME) for the solution portfolio and interface with industry analysts as the company representative
Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, or partner with a formalized customer marketing function in doing so
Establish strategies to drive retention, upsell and cross-sell for the solution portfolio, or partner with a formalized customer marketing function
Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function
Monitor and report on the performance of the solution portfolio, results of related sales and marketing and efforts
Conduct routine assessments of the organization’s go- to-market processes and address gaps in performance
Manage the hiring, development and retention of product marketing talent
What you'll bring to the flock:
Bachelor’s degree required, Master’s degree preferred
5+ years of product marketing experience
Cyber security background
Marketing solutions experience including both products and services
Budgeting experience
Management experience preferred
Technical/product category experience preferred
Previous sales experience preferred
Product management experience a plus
This job is no longer accepting applications
See open jobs at Corvus Insurance.See open jobs similar to "Director, Product Marketing" Obvious Ventures Portfolio Companies.