At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

The Non-Commercial Foodservice Sales Director for North America is responsible for developing and executing sales strategies to drive growth, share, volume, and distribution while ensuring the delivery of high-quality foodservice operations in non-commercial key accounts such as schools, hospitals, corporate dining, military bases, and correctional facilities. They will define Key Account strategy, lead annual business planning with action plans that translate to strong execution.

The visionary Director leverages ingenuity, insights, and the voice of customers to develop new business and platforms for growth. This role involves managing client relationships, leading non-com, overseeing budgets, and ensuring compliance with health and safety standards. Foster a positive and collaborative work environment at Beyond Meat.

KEY RESPONSIBILITIES - Strategic Sales Planning:

Develop and implement sales strategies to achieve organizational goals.
Identify and pursue new business opportunities in non-commercial sectors.
Develops ambitious but achievable annual business and operating plans that deliver significant growth for the organization.
Leads quarterly category review and planning sessions and annual top-to-top meeting sessions with cross-functional teams and Senior Leadership.

KEY RESPONSIBILITIES - Client Relationship Management:

Build and maintain strong relationships with clients and stakeholders.
Understand client needs and tailor foodservice solutions to meet those needs.
Ensure high levels of client satisfaction and retention.
Leads high-pressure negotiations that lead to strong performance-based partner agreements.

KEY RESPONSIBILITIES - Budget and Financial Management:

Develop and manage budgets for foodservice operations.
Monitor financial performance and implement cost control measures.
Establishes P&L for key customers and manages base within trade budget.
Develops and manages customer P&L
Ensure financial objectives are met.

KEY RESPONSIBILITIES - Compliance and Quality Assurance:

Ensure all foodservice operations comply with health, safety, and regulatory standards.
Implement quality assurance programs to maintain high service standards.

KEY RESPONSIBILITIES - Market Research and Analysis:

Conduct market research to identify trends, opportunities, and competitive landscape.
Analyze market data to inform sales strategies and decision-making.

KEY RESPONSIBILITIES - Operational Oversight:

Supervise daily operations to ensure efficiency and quality in service delivery.
Collaborate with operational teams to optimize processes and improve service.
Leads trade management planning in our TPM system and reconciles monthly reporting.
Provides accurate forecasting for new item acceptances and launches.

KEY RESPONSIBILITIES - Indirect Collaborative Leadership:

Directs priorities and action plans through dotted line responsibility to the Regional Sales Team, Waypoint Non-Commercial team, Canada Foodservice team, and internal functions to over-deliver plan through strong execution.
Partners closely with Sales Planning to define optimal sales dashboards reporting, and score carding against objectives and key results.
Monitor Bid Process with the right process, training, and tools for sales and our broker’s bid desk team.
Facilitates training and defines necessary tools to improve execution across the Beyond organization.
Optimizes sales processes, routines, and tools to achieve performance objectives.

Supervisory of Indirect Reports

Directs priorities and action plans with dotted line to Regional Sales Managers and Brokers.
May delegate work of others and provide guidance, direction and mentoring to indirect reports.

QUALIFICATIONS - Education, Technical Skills, and/or Previous Experience:

Bachelor's Degree or equivalent experience.
8+ Years CPG Foodservice Industry experience in sales and distribution.
5+ years of proven national key account management experience in the Non-Commercial Channel.
3-5 Years of experience in progressive management in sales, planning and/or business development.
Experience with Broadline Distribution and Sales Agencies is preferred.
Deep understanding and expertise managing the top multi-billion-dollar Global Food Management Companies and Group Purchasing Organizations.
Maintain detailed records of customer interactions, sales activities, and account information in CRM system, ensuring accuracy and completeness of data
High pressure negotiations.
Adept at complex sales process with strategic accounts.
Ability to develop Strategy and execution plans.
Demonstrated results reflecting successful outcomes.
Proven success selling branded value-added products.
Strong client/customer relationship knowledge.
Strong Business and Financial acumen.
Strategic annual business planning experience.
Successful Integrated Customer Business Planning.
Established relationships and knowledge of business structure for Compass, Aramark, and Sodexo.
Advanced Microsoft Office Suite; working knowledge of SharePoint
Ability to effectively communicate over the phone and through email.
Ability to develop a sales action plan with specific objectives that drive results in given timeline.
Superior interpersonal communication and presentation skills.
Ability to build effective working relationships.
Creative problem solving and project management skills.
Excellent critical thinking and analytical ability.
Unquestionable work ethics, personal integrity, and honesty.

WORK ENVIRONMENT

Remote role
Ability to travel up to 50% of time via driving, air travel, and overnight stays
Ability to work out of a home office and within 50 miles of a major airport

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

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