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Sales and Marketing Representative - DC

Beyond Meat

Beyond Meat

Marketing & Communications, Sales & Business Development
Washington, DC, USA
Posted on Friday, July 28, 2023
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
The Sales and Marketing Representative (SMR) is a full-time Sales and Field merchandising position that supports the execution of sales & marketing initiatives. The SMR role is designed to be focused on the needs of the local market, working closely with sales and marketing to support priorities including crew drives and market blitzes, retail programs, innovation launches, customer communication & education, and increased visibility in influential accounts to drive brand recruitment and increased sales. The SMR will report to the Director of US Field Sales.

Job Duties

  • The Sales and Marketing leader will be responsible for growing total territory points of distribution. Must achieve growth targets and account visits.
  • Directly manage all aspects of assigned sales territory.
  • Work autonomously to establish, develop, and grow a strong base of on-premises and off-premises accounts.
  • Participate in evening and weekend promotions and assist with special events as necessary.
  • Complete daily account visit reports, monthly expense reports, and other surveys and reports as required.

At Retail

  • Secure display/secondary space, shelf space, and share of cold box.
  • Improve Beyond Meat location in every account. Secure a second point of distribution in the store, building displays, resetting freezer boxes, and increasing visibility through point-of-sale.
  • Maintain positive business relationships and communication with account owners, managers, and buyers.
  • Identify and successfully sell to new customers.
  • Develop proposals for prospective customers and deliver sales presentations.
  • Provide excellent customer service through developing a regular route/call pattern to book displays, place permanent point of sale, plan promotional activities, offer after-sale follow-through, provide Beyond Meat and Plant Based education, etc.
  • Introduce and sell in new packages, including activities to support sell through.
  • Create and implement programs designed specifically for on-premises accounts.
  • Conduct employee distribution education seminars.

At Distributor Level

  • Work with distributors to build awareness of our portfolio and programming.
  • Assist in distributor Beyond Meat and Plant Based education.
  • Partner with distributors to ensure fulfillment of accounts’ needs.
  • Work with distributor reps to open new accounts; sell in incremental flavors and packages, etc. by doing ride-alongs / ride withs.
  • Make sure distributors have enough POS materials and each rep has the necessary monthly amount.
  • Ensure all equipment is ready to go out into the trade (i.e., stickers placed on Freezers, etc.).
  • Call on accounts independently; sell BYM products, fill out daily reports and summarize the day via email to distributor DM and your Beyond Meat Director of Sales.

For Consumer Accounts and Customers

  • Follow Through is #1. Always deliver what you promise.
  • Perform samplings, tastings, and evening promotions as needed.

The Basics for the Position

  • Be an energetic, enthusiastic, self-motivated, self-disciplined, competitive, assertive, confident, goal-oriented self-starter with the desire to succeed.
  • Be able to work independently and with the rest of the sales and marketing team to accomplish goals.
  • Be able to manage a territory from a home-office base.
  • Be very organized to manage multiple tasks with strong attention to detail.
  • Have excellent problem solving and time management skills.
  • Possess excellent verbal and written communication as well as interpersonal skills.
  • Be outgoing and friendly.
  • Be able to travel daily, work flexible hours including nights and weekends.
  • Commit to constantly improving knowledge of Beyond Meat products, Plant Based, and the general Food industry.


  • College/University Degree preferred.
  • Understand the local market.
  • Previous experience in sales merchandising
  • A safe driving record.
  • A valid driver’s license.
  • A registered, insured, and dependable vehicle.
  • The ability to travel to and from accounts continuously.
  • The ability to lift and move cases Beyond Meat products frequently, climb, kneel, and stoop to arrange and display point of sale.

Other Qualifications

  • Personable and assertive.
  • Willing to take initiative without daily direction.
  • Microsoft Office to include Word and Excel.
  • Google Suite.

Work Environment

  • Field position working directly with retail customers in a variety of locations.
  • The ability to lift and move cases Beyond Meat products frequently, climb, kneel, and stoop to arrange and display point of sale.
The starting annual base pay for this role is between USD 65,000 and 75,000. The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.