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Senior Manager, Shopper Marketing

Beyond Meat

Beyond Meat

Marketing & Communications
El Segundo, CA, USA
Posted on Tuesday, July 18, 2023
COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
We are focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
Beyond Meat is seeking a Senior Manager, Shopper Marketing to join our team. Leading the US Shopper Marketing team, the Senior Manager, Shopper Marketing is responsible for creating and executing Beyond Meat’s Shopper Marketing strategy and programming that accelerates profitable revenue growth via omnichannel shopper programs for both Beyond Meat and our retail and ecomm customers. This role will provide thought leadership and project management, focused on connecting the Beyond Meat brand and products to our customers and consumers through the development and execution of innovative and differentiated shopper solutions, both in-store and online. This role will foster relationships with both our internal sales teams and key customer marketing teams, contributing to joint business plans for our customers across both sales and marketing levers. This person will comprehensively develop and execute on-Brand retail initiatives that; meet shopper’s needs while delivering on both brand and customer priorities. Using insights to turn Shoppers into Buyers, the Senior Manager, US Shopper Marketing will develop programs that strategically align brand and retailer objectives and differentiates Beyond Meat with retailers and shoppers. Ideal candidates will have both a marketing and sales mindset with a particular focus on growing emerging categories and brands within large and mid-sized retailers.

  • Strategic oversight of on-brand, industry-leading Shopper Marketing annual plans, programs and turn-key tools.
  • Partner with Marketing teams to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth.
  • Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results.
  • Develop ongoing relationship with account customer marketing teams to wire marketing within retail plans.
  • Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.
  • Establishes objectives, KPIs and benchmarks to drive and measure program performance. Monitor program performance on an ongoing basis to proactively identify optimizations and/or new opportunities.
  • Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion) and efficiency measures (ROAS, CTR, LTV).
  • Manage ecommerce marketing, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments.
  • Identify and lead off-platform/3rd party opportunities and collaborative partner programs (ex. Grilling) for driving online/offline sales at retailer.
  • Effectively manage budget and demonstrate strong agency leadership. Design creative and impactful messaging.
  • Work cross-functionally to develop merchandising assets, content, product field guides, and any other in-store needs.

Qualifications

  • Bachelor’s Degree in Marketing, Business, or similar field. MBA a plus.
  • 7+ years of experience in marketing or sales
  • 5+ years in account management and/or shopper marketing
  • Substantial experience working in the CPG industry, managing large retail accounts, or working with mass retailers.
  • Strong knowledge of omnichannel marketing and how to effective drive sales both in store and online.
  • Knowledge of syndicated data sources including IRI, SPINS, and Numerator.
  • Quantitative skills and financial acumen.
  • Strong communication skills including verbal, written, presentation to include the ability to have joint presentations with brand marketing and sales and interface with all levels of the customer.
  • Motivated by fast-paced, rapid changing environments.
  • Entrepreneurial spirit and can-do attitude.
  • Self-starter who loves collaboration. Comfortable working independently as well as influencing cross-functional teams.
  • Solution Oriented: Ability to find creative solutions to challenges that meet the needs of Beyond Meat and our Strategic customers.
  • Leadership: Influence and contribute to the development of others through honest feedback conversations.
  • Commitment to company’s values.

Supervisory Duties

  • Manage and lead two direct reports

Work Environment

  • In-office five days per week at our El Segundo, CA HQ
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.